Behind the Scenes with Original Fibres at West London Studio
We recently welcomed Original Fibres into West London Studio and we are pleased to share a behind the scenes look taken at the shoot.
Original Fibres are a London-based menswear brand known for thoughtful, low‑impact clothing made from 100% natural fibres, with a particular focus on European linen and wool. Their pieces are designed for year‑round wear, with a fabric‑first philosophy that puts texture, longevity and feel at the centre of every garment.
The brief
For this session, the team at Original Fibres wanted to showcase the return of one of their best‑selling jackets, capturing how it moves, wears and feels in a real studio environment. The goal was to create a set of images and motion-led assets that feel relaxed, honest and true to the brand’s understated aesthetic.
That meant focusing on natural poses, genuine interaction between the founders and models, and plenty of close‑up details that celebrate the fabric and construction of each piece.
On set at West London Studio
The shoot took place in our West London space, making the most of the clean backdrop, controllable lighting and room to move so the jackets could be seen in motion as well as in stills. Working between continuous light and flash, a soft, even look was crated to complement the earthy tones and textured fabrics Original Fibres are known for.
The BTS video follows the team through the day – from setting up rails and steaming garments, to testing light, adjusting poses and capturing those in‑between moments that often become everyone’s favourite frames. You’ll spot the crew on set, hands‑on with styling and direction to make sure every shot feels authentically “Original Fibres”. Creativity and fun brought to West London Studio by an outstanding team.
Shoots like this are a great example of how much story you can tell in a studio when brand, product and environment are all aligned. Original Fibres’ commitment to responsible materials and timeless design sits perfectly with a more considered, craft‑focused approach to photography and video.
For us, it’s always about helping brands translate what makes them special into visuals that feel tactile and lived‑in, whether that’s a close‑up of a well‑worn cuff or a wide frame of the whole team on set.
Hit play on the video to step onto set with Original Fibres at West London Studio and see how we brought this project to life from the first light test to the final frame. If you’re a clothing or lifestyle brand looking to create your own campaign, get in touch – we’d love to hear what you’re working on.